That has been the job in every industry I have worked in, whatever the title said at the time. These days it means websites, apps, custom software, and the marketing and operations that carry them.
I sit between strategy and the keyboard. I write the spec, build the thing, wire the workflows, document how it runs, and train the person who takes it over. Proprietary software, mapped processes, and AI where it removes a real bottleneck rather than adding a subscription.
Trained as a hypnotherapist, licensed in real estate, shipping software solo. The range is the point, because your problem never lives in just one department. It hides in the space between the website, the intake, the follow-up and the person doing all three by hand.
I work remotely and I take projects worldwide. A US citizen and independent contractor, so US clients get a W-9 and a 1099 with none of the paperwork that comes with hiring abroad. Asynchronous by default, with real overlap into US hours.